Email marketing is like sending emails to a bunch of people to tell them about stuff. Businesses collect email addresses from people who want to hear from them, and then they send emails for different reasons like sharing deals, news, or inviting them to events. They try to make the emails personal and interesting based on what people like. There are tools that help businesses send emails automatically and see how well they’re doing. It's important to follow rules to make sure it's done in a fair and legal way. When done right, email marketing is a good way for businesses to talk to people, keep them interested, and even sell things.

These email marketing companies use special tools to send automated and personalised emails for businesses. These emails can include things like newsletters, promotions, surveys, and event invitations. A lot of businesses around the world, about 87% for business-to-business (B2B) and 79% for business-to-consumer (B2C), use email to share information. Are you using email marketing to help your business grow? It's a good idea to start planning your email marketing strategy now to reach more people and make your business stand out in the digital world.

Why Email Marketing is important?

Email marketing is really important for businesses. It helps them talk directly to people who are interested in what they offer. It's also cheap compared to old-fashioned ways of advertising, like printing and mailing stuff. With email marketing, businesses can send personalised messages to specific groups of people. They can see how well their emails are doing and make them better for next time. Email marketing can also be automated and made personal, making it easier and more interesting for everyone. It's a great way for businesses to keep in touch, share cool stuff, and make people aware of their brand. Plus, it works globally, reaching people all over the world. 

Here are more reasons why you should invest in email marketing 

1. Build Customer Relation 

To make customers stick around and like your brand, it's crucial to regularly talk to them through emails on your website. This helps build a strong connection and keeps them coming back to buy more. Sending emails to your existing customers is way cheaper about six to twelve times compared to other ways of promoting, like ads or social media. So, not only do these emails bring in more sales, but they also save you money. 

2. Expand your Business Reach 

Using email campaigns is a great way to reach more people and get them interested in your business compared to old-fashioned ways of marketing. Numbers say that 72 percent of people who use email check it at least six times a day, and almost everyone online has at least one email account. If you have experts in email marketing, they can make sure your messages reach the people you want to reach, no matter what device they're using, without being too pushy. 

3. Connect with different audience 

Sending emails to people, whether they are regular customers or other businesses, lets you talk to them in a really personal way, whether they are regular customers or other businesses, lets you talk to them in a really personal way. Unlike old school marketing that sends the same message to lots of people, emails let you do special things like give individual discounts, send personal, emails let you do special things like give individual discounts, send personal messages, and use data to make campaigns just for specific groups, like those with birthdays or in certain areas. Instead of doing one big campaign, you can talk to different groups in a more personal way. 

4. Save Time and Effort 

Email marketing is much easier and less work for small businesses, franchises, and multi-location firms compared to traditional marketing. You don't need to worry about things like postage or labelling for each campaign. With targeted email marketing, you can quickly connect with your ideal audience, whether it's a small group or a large one. If you're too busy to figure out how to make your email campaigns better, there are companies that can help you out. Now, let's discuss on our primary topic:

How Email Marketing has gained popularity? 

Email marketing has become really popular because it's a cheap way for businesses to talk to a lot of people at once. You can send emails to people all over the world instantly. Businesses can choose who they want to talk to and send messages that are just for them. They can see if people open their emails or click on links, which helps them know if their messages are working. 

Email tools also let businesses send messages automatically and make them more personal. Since many people use phones to check their emails, it's a convenient way to reach them. Plus, businesses have to ask people if they want to get emails, which makes it more likely that people will pay attention. It's easy to create good looking emails, and businesses can use email for different goals like selling things or making people aware of their brand. 

a). Cost-Effectiveness: 

Email marketing proves economically efficient, offering businesses a budget-friendly means of communication in contrast to traditional advertising methods. 

b). Widespread Online Presence: 

Given the ubiquitous use of the internet, email serves as a pervasive and direct channel for businesses to connect with their intended audience. 

c). User-Friendly Platforms: 

Intuitive email marketing platforms simplify the process of creating and disseminating campaigns, making them accessible to marketers with varying technical proficiency. 

d). Automation and Personalization: 

Automation tools enable businesses to deploy customised and timely messages based on user behaviour, enhancing the relevance and impact of email outreach. 

e). Analytical Insights: 

Robust analytics tools empower marketers to assess key metrics such as open and click-through rates, facilitating informed adjustments for campaign optimization. 

f). Permission-Based Communication: 

Email marketing operates on an opt-in basis, establishing trust with recipients by ensuring communication only with those who have consented. 

g). Mobile Compatibility: 

In response to the prevalence of mobile device usage, email marketing ensures that campaigns are visually appealing and accessible across various screen sizes. 

h). Global Reach: 

Email marketing provides a swift and expansive means for businesses to engage with a diverse global audience, tailoring campaigns to specific regions or demographic segments. 

Benefits of Email Marketing 

Using emails to talk to people is a smart and budget-friendly way for businesses. It's better than old-fashioned ways of advertising because it gives more bang for the buck. With email marketing, businesses can use tools that make things automatic and save time. They can also see how well their emails are doing, like how many people opened them or clicked on links, showcasing the benefits of email marketing. This helps businesses figure out what works best. Email marketing also helps businesses connect with people who really want to hear from them, building trust and loyalty over time.  

• Audience Insight 

• Feedback and Surveys 

• Sales Enhancement 

• Audience Communication 

• Lead Generation 

• Timely Engagement 

• Value Driven Content 

• Brand Awareness 

How to start Email Marketing 

1. Set Clear Goals: 

Determine the purpose of your emails, whether it's for sharing information, staying connected, or promoting something.

 

2. Get Permission First: 

Make sure people want to receive your emails. Use forms on your website or social media to gather their email addresses. 

3. Choose a Reliable Email Tool: 

Select a tool like Mailchimp or Constant Contact to help you send emails. These tools are user-friendly and offer useful features. 

4. Organize Your Email List: 

Categorise your email contacts based on their interests or location so you can send them relevant content. 

5. Create Engaging Content: 

Craft interesting emails with appealing visuals, compelling writing, and clear instructions.

 

6. Optimize for Mobile Devices: 

Ensure your emails look good and function well on mobile phones since many people check their emails on their phones. 

7. Personalise Your Greetings: 

Use people's names and communicate with them in a friendly and personal manner. 

8. Automate Your Emails: 

Set up automatic sending for your emails to save time and effort. 

Why Choose Beacon Coders for Your Email Marketing Campaign 

Choosing Beacon Coders for your email marketing services is a smart move because they have a great team that knows a lot about this stuff. They make sure your email campaign not only looks good but also fits into your overall marketing plan. Beacon Coders focuses on making personalised emails that your audience will really like. They are also good at making sure your emails work well on phones and other devices.They keep track of how well your emails are doing and make sure everything follows the rules. Plus, if you need help, they're quick to respond. Beacon Coders uses new and cool technology and has a proven record of making successful email campaigns for businesses like yours.